What goes into an eBay listing.
Every product is a unique workflow.
Shopify and Amazon merchants set up a product once and run thousands of sales against the same listing. eBay resellers don't work that way. Every item is a one-off — a different camera, a different jacket, a different vintage lamp.
Each listing starts from zero, with nothing to amortize. Per-item friction is the cost structure.
A listing isn't one API call.
Picture pasting a photo into ChatGPT and asking for a listing. You get a description. That's maybe 15% of what eBay actually needs.
The other 85% is the Item Specifics — the fields that drive eBay's search. Brand, Material, Size Type, Sleeve Length, Pattern, Closure. eBay has tens of thousands of categories and each one has its own required fields. Getting them right is the difference between a listing that sells in 48 hours and one that sits for six months.
Speed is the business model.
For a professional reseller, listings-per-hour is the business. The line between full-time work and a side hobby is how much friction sits between you and the next listing.
We treat your idle time as leverage. AI runs in the background; you keep moving. Ten items finish while you photograph the next ten. We're sellers ourselves — we built letsList around how listing actually feels.
Where the depth lives.
AI that actually knows eBay.
eBay is pushing Item Specifics hard — they drive search discovery, and listings without them get buried. The catch is that nobody wants to fill them out. They're tedious. They change by category. Brand, Model, Color, Material, Size Type, Department, Style, Pattern — and that's only clothing.
Our visual understanding reads labels, identifies products, and recognizes condition from the photos you already took. It consults eBay's own suggested-category API and evaluates which category actually fits. Then it fills the Item Specifics that category requires — the exact fields the search uses, not generic keywords.
ChatGPT can write a description. It can't query eBay's category requirements. It doesn't know which Item Specifics your item needs. It can't post the listing. You copy, paste, edit eBay's form by hand, and lose half the AI's work to formatting. We handle all of that.
- Category-specific Item Specifics, auto-filled from photos
- Condition language appropriate to the category
- Optimized titles that use eBay's 80 characters well
- Posts directly to eBay — no copy-paste loop
Photos are not an afterthought.
Most listing tools treat photos as file attachments — pick from your camera roll, attach to a draft, move on. Serious sellers don't work that way. You take photos in batches, sort them later, crop, rotate, remove backgrounds, annotate.
We built a complete photo system, not a photo upload widget. Take photos before you know what the listing is going to be. Organize them when you're ready. Share them across drafts and SKUs. Edit them without leaving the app. The app replaces your folders, your email chains, and the third-party tools you're paying a subscription for.
Photos can enter letsList before the SKU is figured out and before the listing exists. They live in the shared workspace, so partners and team members do not need side folders, text threads, or email chains just to decide what belongs to what.
Background cleanup without leaving the listing flow
One photo or a whole queue can become marketplace-ready without opening a separate editor.
A real image editor, built into the workspace
Crop, rotate, color, annotation, and batch-friendly edits — all without leaving letsList.
Auto-crop keeps product framing tight
AI detects the main subject, adds breathing room, and queues clean crops across a whole batch.
Virtual mannequins for clothing sellers
Flat-lay clothing photos can become clean mannequin-style listing images without a studio setup.
Full image editor, built in
Crop, rotate, color, contrast, annotate, stamp. No third-party subscription. Works on every photo, single or bulk.
AI background removal
One click per photo, or run it in bulk across a whole batch. Clean backgrounds increase buyer confidence.
AI auto-cropping
Point the AI at a batch. It understands what's in the frame and crops to the product. Override anything you don't like.
Virtual mannequins
For clothing sellers: turn flat-lay photos into cleaner mannequin-style presentation without buying forms or staging a studio.
Pricing help that isn't a guess.
Three different ways to figure out what to charge. Use one, two, or all three depending on the listing.
AI price suggestions
Automatic on every draft. The model suggests a range based on the item's specifics. Surprisingly close to the right ballpark — but it's the model's general knowledge, not live data. Treat it as a starting point.
SellScout — comp research
Not AI. A clean, fast interface for searching live eBay comps the way you already do — built into the listing workflow and tied to the item you're working on. One click constructs the search using the right attributes. Respects your judgment as the seller; just makes the work faster.
Pro research (premium)
The deep one. AI does the Googling for you — researching the item from credible sources on the open web. Tells you variants, flaws to check, authentication tips, and the price-driving factors most sellers miss. Replaces an hour of research per item. See Power-ups below.
eBay doesn't expose completed-listing data publicly anymore, so SellScout works against active listings only. We've done what we can on that front.
Whatever way you want to list, we support it.
Different items, different days, different methods. Some days you have one item to list right now. Some days you have a whole haul to process at once. Some listings deserve manual control on every field. letsList supports all three modes — and lets you switch between them without thinking about it.
One item at a time
Photos, a few notes (voice dictation works great), hit go. The AI runs in the background while you start on the next one.
Photos first, listings later
Upload a haul of photos. Group them into items. Kick off the whole batch. Review the drafts when they're ready.
Full control
Start a blank draft and fill it out field by field, like eBay's own form — with the AI there the moment you ask.
Phone and desktop, always in sync.
Take photos with your phone — in the browser, no app to install. By the time you're at your computer, the items are organized, the AI has run, the drafts are waiting. No “tap to sync,” no upload progress bar.
Everything runs as background work. Start ten items processing, walk away, come back to ten drafts. You never wait on the AI to finish one thing before starting the next.
- Every change streams to every device in real time
- No sync button, no refresh, no manual uploads
- Background processing — start, walk away, come back to finished drafts
- Works on any browser — phone, laptop, shop computer
Built for collaboration, even when you're solo.
Most reseller software treats teams as an afterthought — one login, one password, everyone shares it. We built letsList for collaboration from the first screen.
Whether you're solo today, working with a partner, bringing on part-time help, or scaling to a full operation — every teammate gets their own access. Inventory, sources, photos, drafts, edits — everyone sees the same thing, live. Nobody steps on each other.
Even if it's just you for now, the architecture is ready when you grow.
Enhance the listings you already have on eBay.
Got 300 listings already live? letsList can pull them down, look at the photos, and enhance them — fixing weak titles, filling in missing Item Specifics, cleaning up descriptions that read like a 2011 template.
The key: the AI integrates the information you've already written. It doesn't overwrite your work — it builds on it. You confirm every draft before it goes back. Bulk or one at a time. Only the fields that actually changed get sent to eBay.
This is where letsList's depth shows up. Most listing tools can't do this at all. The ones that try only touch the surface.
- Pulls existing photos and listing copy down from eBay
- Integrates what you already wrote — never overwrites blindly
- Bulk revise hundreds of listings in one session
- Surgical revisions — only changed fields get sent back
Your voice. And your shortcuts.
Save your phrasing — return policy language, condition descriptions, default Item Specifics for a category, the way you sign off every description. Apply at the source level, the SKU level, or globally.
If you list the same kinds of items over and over — vintage cameras of one make, t-shirts of one brand, parts for the same model of car — templates eliminate the repetition. Your listings sound consistent whether you wrote them or a teammate did. And you can edit anything the AI produces at the field level, not the regenerate-the-whole-thing level.
Your inventory outlasts your listings.
Listings come and go. Inventory stays. Every item has a source — a thrift run, an estate buy, a consignment lot, a haul. Every item has a cost basis. Every photo belongs to the SKU, so it survives if you relist.
We thought about this at the foundation level. SKUs are auto-created from drafts. Source records carry into reporting. Photos persist across listing rebuilds. Nothing is lost when a draft gets deleted.
- SKU-based inventory with cost basis
- Source tracking for every item
- Photos tied to the SKU, not just the listing
- Consignment tracking (coming soon)
Built the hard way, on purpose.
An authorized eBay developer, on real APIs.
We use eBay's official APIs — the same rails eBay's own systems run on. No browser automation. No scrapers. No extensions poking at the eBay UI. Your listings are first-class eBay listings, indistinguishable from listings posted by eBay itself.
Compliant with eBay's February 2026 TOS.
In February 2026 eBay updated its User Agreement to explicitly ban automated scraping, LLM-driven bots, and any end-to-end flow that places orders without human review. Tools built on browser extensions are on borrowed time. Homemade scripts hooked to eBay's web UI fall under the same prohibition. We never built that way.
A draft is an orchestration, not a prompt.
A single listing is the result of multiple specialized AI passes — visual understanding that reads labels and identifies products, a category evaluator that consults eBay's own suggestion API, an Item Specifics pass that fills the category-specific fields, a title optimizer that uses all 80 characters, condition language matched to the product, pricing research. You approve every step. You can edit anything, redo anything.
Real-time everywhere — no sync button, no spinners.
Every change streams to every device the moment it happens. Phone capture appears on the desktop draft as you take it. Two people on the same listing see each other's edits live. Background work runs while you keep moving — start ten items, walk away, come back to ten finished drafts. The reactive backend isn't a nice-to-have; it's why the app feels different.
Every dedicated eBay marketplace, first-class.
US, UK, DE, AU, JP, IT, FR, CA, ES, and the rest. Each marketplace has its own categories (different in every market), its own product catalog, its own shipping options, its own carriers. We support all of it. UK sellers aren't second-class citizens here — neither are sellers in Germany, Japan, or anywhere else.
One tool, not four subscriptions.
Background removal, virtual mannequins for clothing, deep product research, comp search, SKU inventory with cost basis, photo editor, team access — all built in. Stop paying a stack of vendors for pieces of the workflow.
Every capability, in one view.
AI workflows
- Visual recognition — Reads photos to identify product, brand, condition, and condition flaws.
- Category evaluation — Consults eBay's own category-suggestion API and picks the best leaf.
- Item Specifics fill — Per-category schema, populated from photos and research.
- Title optimization — Uses every one of eBay's 80 characters; weighted to search.
- AI price suggestions — A starting point grounded in your item's specifics.
- Voice dictation notes — Speak details into the app; the AI integrates them.
- Customizable templates — Your phrasing applied at source, SKU, or global level.
- Per-field regeneration — Redo a single field without losing the rest of the draft.
- Per-category condition options — Condition choices match the category — refurbished for electronics, pre-owned for clothing. (Coming soon.)
Photo pipeline
- Built-in photo editor — Crop, rotate, color, contrast, annotate, stamp. No external app.
- AI background removal — One-click or bulk. Clean white-background photos for every listing.
- Virtual mannequins — For clothing — flat-lay photos rendered onto a clean mannequin.
- AI auto-cropping — Batch-aware framing centered on the product.
- In-app camera — Photos go straight to the workspace, never the camera roll.
- Bulk photo processing — Apply edits across an entire batch in one pass.
- Photo persistence — Photos belong to the SKU and survive relists.
Inventory & ops
- SKU-based inventory — Every item gets a unique SKU you can track.
- Cost basis per item — Profit margin visible at the SKU level.
- Source tracking — Every item linked to where you bought it (estate sale, thrift, consignment).
- Photos tied to SKU — Photos belong to the inventory record, not just the listing.
- Audit log — Every change to a draft is tracked.
- Consignment tracking — Coming — foundation already in place.
Multi-account & international
- Multiple eBay accounts — One letsList login, many seller accounts under it.
- Shared-store collaboration — Multiple letsList users can collaborate on a single eBay account — perfect for partners and teams sharing a store.
- Every dedicated marketplace — US, UK, DE, AU, JP, IT, FR, CA, ES — all first-class.
- Per-marketplace categories — Each market has its own category tree. We respect it end-to-end.
- Per-marketplace currencies — Listings priced and shown in the marketplace's currency.
- Per-marketplace shipping — Each market's carriers and shipping options, properly modeled.
- Per-marketplace policies — Shipping, returns, and payment policies stored per market.
Team & collaboration
- Multi-seat access — Each teammate gets their own login.
- Real-time inventory sync — Everyone sees the same state, live, on every device.
- Simultaneous editing — Two people on the same listing without overwrite conflicts.
- Phone-to-desktop handoff — Pick up exactly where you left off on the other device.
- Role-based access — Coming — granular permissions per teammate.
Eligibility & integrity
- Authorized eBay developer — Official partner. Official APIs.
- No browser scraping — Zero. Every action goes through eBay's authorized rails.
- Surgical revisions — Only changed fields get sent — no accidental wipes.
- Compliant with Feb 2026 TOS — Built to eBay's updated User Agreement, not against it.
- No data resale — Your data is yours. We don't sell to anyone — including your cost basis.
- First-class eBay listings — Indistinguishable from listings posted via eBay itself.
Listing operations
- Direct-to-eBay publish — No copy-paste loop. Posts when you say go.
- Bulk revitalize — Run hundreds of revisions in a single session.
- Background processing — Start ten items, walk away, come back to ten drafts.
- Resumable drafts — Lose connection mid-listing? Picks up where it stopped.
- Listing format flexibility — Auctions, fixed-price, store inventory.
- Pre-publish readiness checks — Catches missing fields before you hit publish.
Research & pricing
- SellScout — live comp search — Build a live eBay search by clicking item attributes. Fast, clean, built into the listing flow.
- AI price suggestions — A starting point on every draft, based on the model's knowledge of your item.
- Pro research with grounding — Premium — deep AI pass on what the item is, variants, flaws to check, and what actually drives the price.
Architecture (what you feel)
- Real-time everything — Every change streams to every device. No sync button.
- No spinners, no stale state — Refresh-free. Optimistic with full server reconciliation.
- Background AI — Submit, walk away. Nothing blocks the UI.
- Sub-second response — The reactive backend is the reason the app feels different.
- Resumable workflows — Network drop mid-publish? It picks up exactly where it stopped.
- Concurrent-edit safety — Two people editing the same draft don't clobber each other.
Two features that earn their credits.
The rest of letsList runs on a flat monthly plan. Two features do enough work each run that they're metered separately, drawing from a small monthly credit pool included on every tier. Top up if you burn through yours.
Pro research
The deep one. AI does the Googling for you — researching the item from credible sources on the open web. Tells you what the item really is, the variants you might've missed, typical flaws to check, authentication tips, the selling points that move listings. The price suggestion accounts for nuance — “if it has this critical part, it's worth way more.” Takes 30–60 seconds per item. Replaces an hour of research.
Virtual mannequins
For clothing sellers. Drop a flat-lay photo, get a clean mannequin rendering. A massive click-through upgrade for clothing listings without owning a mannequin, hiring a model, or building a photo studio.
Try one item. You'll know.
No credit card. Connect an eBay account, bring some photos, see if it holds up to how you actually work.